Barbara Jarabik considerations about culture and technology synergy in 2022 : As read in Implications of Changing Cultural Values by Eldon E. Snyder. It says that sociocultural values don’t only represent ideals and goals that people in a society strive to achieve. But it also selects the means that are used to achieve these goals and ideals. In addition, it is stated that “from the standpoint of society, cultural values function as ideals that orient the activities within and between social institutions. Thus, to properly understand the functioning of the family, or political, religious, economic, and educational institutions within society requires an analysis of sociocultural values.”
Whereas people invest more time in technology and less time in social environment. Technology has been blamed for turndown of traditional media such as TV and newspaper, etc. The complete use of technology has been limited in the periphery of educated people only. The more technology grows up, the more human regresses. Invention of robots and machines has made human lazy and dependant. Bombs, nuclear weapons and missiles exist due to use of technology. Implementation of technology influences the values of society by changing expectations and realities. Over emphasizing technology has created lack of trust among people. Technology can also be blamed for unemployment, cultural lag, changes in social institutions.
Most of these technologies come in a structural way of mapping the world or in other words, the logics like a parent-child relationship, we can observe this in any of the databases, programs or knowledge management systems. Now, since we can see that there are around 6 billion people who use this kind of a technology of mobile phones with very diverse perspectives. We have to collectively rethink the underlying codes that run the technology (Ash, 2013), so we can observe that it is not only technology that shapes culture, but culture also shapes technology.
Socio-Culture is a focus of study in anthropology. The term is a combination of society and their cultural aspects. Every society has a set of values, beliefs, traditions, and habits known as their sociocultural values. These values shape how people engage and interact with their environment in everyday life. They are inherited and passed from a generation to another. Although the sociocultural values are bounded, they can be changed and influenced by the development and creations of each era. Just like the development and use of technology in our modern era has radically influenced our socio-culture. Find even more details at http://jarabikbarbara.com/.
In other scenarios it can be a concept. The earth used to be flat in the mediaeval times, for one culture (Russell, 2007) and the earth used to be round revolving around the sun in other and the earth used to be round with some revolving around the earth in some other culture (Diakidoy, 2001). There used to be a boundary of communication, but today some of the common technologies like communication has got deeply integrated with most of the cultures and this gives a chance for us to share our ideas and thoughts that have been prevailing for centuries. This could add to a concept which I developed which gives importance to a collective conscious C (Abraham, 2014), but here I would call it cultural integration and collaboration by using technology.