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What Is A Content Aggregator Site? An aggregator site doesn’t create its own content. It functions by gathering information from all over the digital space and posts them in a place where they’re easily accessible. Users can filter the categories in order to collect more relevant data. Some of the categories may include particular hashtags, user account names, phrases or keywords, a playlist, or a certain topic. While you may think of it as a form of copyright infringement, content aggregator sites do credit authors and creators and provide links to original sites.