Ten top tips to improve your b2b telemarketing? Teasers: If done incorrectly, teaser subject lines can turn into clickbaity, “you won’t BELIEVE what happened next” subject lines. Use your teaser subject line to generate interest in your topic without sensationalizing it. Example: “video ads” Announcements: If there’s something new going on, your subscribers want to know about it. You don’t have to say “Announcing…” and make your announcement but these subject lines should be straightforward and written to generate excitement. Example: “[ANNOUNCING] Messenger Marketing with Molly Pittman” Lists: People love numbered lists. It’s hard-wired into our DNA or something. Plus, a number in your subject line is going to make it stand out a bit more. Example: “11 Copywriting books you should (probably) read…”

What Is a Typical Open Rate? There really isn’t a typical open rate. But that answer isn’t super satisfying and doesn’t really tell the entire story. See, the open rate can vary due to how it’s measured, the size of your list, how often you send emails to your list, the industry you’re in, and any number of other factors. Even within your own email campaigns, you’ll find that your open rates vary. There are a couple common trends we know about, though, based on the data that’s already out there. First, a larger list tends to mean lower open rates. This happens because larger lists are typically larger in scope, meaning that you have more people who are “kind of” interested in your brand instead of diehard fans. The other thing we’ve seen is that open rates for nonprofits, churches, sports teams, and entertainers tend to be higher than average. This happens because these types of consumers tend to be very interested in any news about their favorites in these areas. The general rule is that the more niche the topic, the higher the open rates are going to be.

Content marketing is a type of digital marketing that focuses on creating and distributing content for a target audience. The content aims at being valuable, relevant, and (ideally) consistent. Its ultimate goal is to drive a profitable customer action. The crucial part here is “valuable” and “relevant”. This is what tells content marketing apart from traditional spammy advertising. The target audience should want to seek the content out and consume it. In the broader sense, content marketing is part of every other digital marketing activity, be it social media marketing, SEO, or email marketing. Quality content should be the core of every other marketing activity you pursue. Some examples of content marketing include: blog posts, videos, podcasts, infographics, white papers, case studies, ebooks. Discover additional details on the best marketing strategy is a company lead generation strategy.

Typically, each SMTP account will have email sending restrictions and daily limits. Adding multiple SMTP accounts will help you to rotate between every SMTP account which will help you to increase your overall success and inbox rate. SMTP rotation will also reduce the risk of blacklists and complaints. CBT Mass Mailer Software will allow you to either import SMTP accounts via a file upload or you can enter them manually into an input box.



What Local SEO Looks Like? A better question will be ‘what will local SEO look like in 2020?’ With almost 50% of searches on Google already having local intent, the importance of local SEO is and will be on the rise in the coming years. So, coming to the key takeaways for local SEO 2020, see the listed points: User engagement will always be the topmost factor in local SEO. The businesses with maximum engagement will be the ones prioritized by Google in its SERPs. With voice search getting familiar with smartphone users, it’s essential that you need to go for real-time keywords. Long-tail keywords and the ones in the form of questions will work! Reviews and ratings are another factor that will play a greater role in influencing local SERP rankings.

Emails from an unknown sender or with a shady subject line can feel like spam. It just feels off, and customers often just delete these emails. For some customers, an emoji will make them click and be happy. For others, the same subject line might make them go hunting for the unsubscribe link. You need to tailor your content according to what your readers want. Knowing your readers’ interests and needs gets your email into the inbox, instead of the spam folder. Creating a permission-based email list that includes a checkbox for users to opt-in to your mailing list ensures that a customer knows which emails they’re signing up for, and how often they’ll be receiving emails from you. See even more details at Guide to Email Marketing.