Branding tips: There was a time when connecting with influencers was extremely difficult. But with guest blogging, the process is now simple. For example, some websites that accept guest posts foster a community of contributors engaged in related niches. In some cases, you’ll get the chance to take part in an email thread where contributors brainstorm potential topics. You can also collaborate with others for co-authored posts. Regardless of what the community’s structure in a particular site is, you can always leverage your authorship. Seek partnership opportunities with influencers – from content cross-promotion to expert interviews. All you need to do is be active in the community. Leave comments, share other posts, or cold-email your prospects. If possible, you can even invite influencers as contributors to your own blog.

You’ve heard it times without number content is king. Yet, your content, which is verifiably king, has performed poorly at ruling the discordant waters of SERP. Your page views remain on a low lying plateau and very rarely does your content hit that sweet spot of going viral. Ready for a fact that doesn’t get passed around quite often? Content marketing is king – and we’re not mincing words here. An above-board content marketing strategy paired with subpar content will grossly outclass quality content paired with below-average content marketing.

Engaging with your customers via reviews. Once your business page is up and running and assuming everything works as it should, the reviews should start flowing in and just as you’ve made a habit of responding to consumer inquiries, so also it is imperative that you devise a mechanism to engage with all posted reviews. Start by drumming up a response blueprint, that is, how you plan to structure your response to a review depending on the nature of the review. As an example, negative reviews are best handled by a defuse, empathize, and renegotiate approach. Why respond to a negative review is a question you might ask. Simple answer, because consumers, in addition to reading reviews, also read responses from businesses. In fact, according to the BrightLocal survey, 89% of all customers go on to check out what a company says about a review. See even more info at Branding Expert.

People Want Purpose “Why?” is often the favorite question for a child to ask and people never truly seem to grow out of that mindset. At the end of the day, everyone wants to know why they are doing what they are doing. What is their job’s purpose within the bigger picture? More than that, what difference are they making in their community or in society at large? In the workplace, this mindset can be applied in a very direct way. Employees should know their goals and they should have a concrete plan for reaching them. Employers should help employees in this venture by making sure they feel valued, heard, and as part of a bigger team that’s working towards even bigger goals. Specific feedback and one-on-one interaction should be part of the daily routine.

The most efficient way to execute your guest blogging efforts and increase the amount of backlinks, authority and branding being sent back to your site is to employ a guest blog writing service to help you build out the meat of the content. Utilizing a professional ghostwriter can help you save time and money as well as improve your original message by nature of having an experience writer crafting the message. It’s still important for you to be involved, provide guidance, outlines and key points to hit, but if you’re doing all of the writing yourself you’ll either burn out or always be behind – since there are only so many hours in the day.

Dario Sipos is a Digital Marketing Strategist, Branding Expert, Keynote Public Speaker, Author, and Business Columnist. When you have online influence, you have the ability to transform minds, behaviors, and outcomes. Dario will help you be an influential presence on the internet, which you are meant to be, so that people respect your opinions, trust your judgment, and listen for your voice above all others. Explore extra details on this website.